NCQA is hiring a Manager for Digital Marketing and Sales Support! This is a new role and is part of some amazing changes taking place at NCQA. NCQA named physician, digital health entrepreneur and growth executive Brad Ryan, MD, as its first-ever Chief Product Officer. Dr. Ryan will lead NCQA’s pioneering work in digital quality transformation and manage growth and evolution of its existing health care measurement, evaluation and improvement programs.
The Digital Marketing Manager is responsible for leading all digital marketing efforts at NCQA. They will develop and execute the digital marketing strategy for NCQA, including web site strategy, online campaigns and online engagement strategies. They will ensure NCQA web presence aligns with NCQA business objectives and supports growth.
Primary Responsibilities:
Marketing Strategy:
- Develop and oversee digital marketing strategies, processes and workflows.
- Act as the strategic consultant for the marketing and sales team on digital marketing.
- Develop, manage and monitor digital marketing budgets.
- Work with social media and email teams to ensure coordination of strategies and a cohesive customer experience across digital channels.
- Oversee reporting and monitor and improve digital marketing performance.
- UX optimization, including landing page optimization.
- Identify the latest trends and technologies that can support NCQA strategies.
- Work with the team to brainstorm new and innovative growth strategies.
- Create email marketing campaigns to promote products and services.
- Develop strategic roadmap for digital engagement using journeys and marketing automation.
- Develop strategies to target and personalize emails based on behavior and customer profiles.
- Develop A/B and multivariate tests and apply learnings by developing new best practices.
Product Support:
- Be a subject matter expert on UX and digital engagement as NCQA builds digitally-focused products.
- Develop strategies to build and grow digital communities.
Leadership and Coaching
- Act as team lead on a cross-departmental digital marketing team.
- Help develop marketing staff by providing information, educational opportunities, and experiential growth opportunities.
- Day-to-day coaching help the team improve their sales skills and move opportunities forward.
- Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
Marketing Operations & Reporting
- Develop and manage best practices for digital marketing.
- Use data/results to inform recommendations for changes in marketing program.
- Measure and analyze web traffic usage. Make recommendations for improvement and implement those recommendations.
- Implement new ways of tracking and analyzing results.
Required Education and Skillset:
- Bachelor’s degree (or a combination of education and experience which demonstrates the necessary requirements of this position).
- 5+ years marketing experience
- 3+ years digital marketing experience
- Knowledge of digital marketing best practices.
- Experience with HTML and WordPress.
- Expertise with Google Analytics.
- Data-driven and analytical.
- Outstanding communication and interpersonal skills.
- Experience working with a CRM. Salesforce experience preferred.
- Superior time management and organizational skills.
- Excellent written and verbal communication skills.
- Proven ability to work collaboratively.
- This position may require some travel.
- Experience with A/B and multivariate experiments.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
NCQA is a drug free workplace. NCQA recruits, hires, trains and promotes individuals, and administers any and all personnel actions, without regard to race, color, religion, national origin, age, sex, pregnancy, citizenship, familial status, disability status, veteran status, genetic information, or other protected statuses under applicable state and federal laws.
NCQA will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).