2021 Summer Internship – Experience Strategy Intern

at RAPP Internship (View all jobs)

New York – RAPP

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

We are Fiercely Individual.

As a guiding ethos, RAPP stands up for Individuality. So much so, that it’s in our agency value proposition. We’re committed to racial justice, equality, representation and unbiased economic opportunity, because we know that the strength of our diversity helps us create our best work. And we believe in harnessing the strength of all our Fiercely Individual people, and the differences among us, because that’s the surest way to positively impact our business and network culture.

HOW WE DO IT:

At RAPP, we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action, and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

THE INTERNSHIP:

Our interns are sharp and can think both strategically and creatively no matter what discipline they’re assigned to. During this 10-week program, you will:

• Work on day-to-day client business
• Participate in an intern team project & pitch presentation
• Experience a curriculum of lunch & learns to gain deeper understanding of the agency world

AS A STRATEGY INTERN, YOU WILL HAVE THE OPPORTUNITY TO:

• Continuously seek out, learn about and actively use new platforms, technologies, tools and methods for research that uncovers the “why.”
• Coordinate inputs into internal and external agency deliverables.
• Devise POVs and strategic roadmaps, personas and user journeys.
• Create storytelling decks that guide the Creative department to execute brand campaigns.
• Stay up to date on current cultural and competitive trends
• Have an innate curiosity for consumer behavior
• Tackle other assigned duties. Be ready for anything!

RESPONSIBILITIES:

• Collaborate and clearly communicate with agency team members across departments and roles.
• Bring enthusiasm, open-mindedness, and a professional approach to all tasks and problem-solving.
• Be willing to learn and take direction and constructive criticism.
• Be ready to give supportive arguments and voice your opinion.
• Be proactive, ready to take initiative and able to lead other team members.
• Pitch creative project ideas.
• Brainstorm and research marketing opportunities for an open-brief creative project.
• Be willing to learn RAPP processes and tools to ensure quality control and efficiencies.
• Be highly organized and attentive to detail.
• Be able to multitask and manage projects as assigned within a given timeline.

REQUIREMENTS:

• Applicants must be one of the following:
• A current full-time student who is in their junior or senior year
• A current full-time graduate student
• A recent graduate
• Must be able to show proof of legal work authorization to participate in a 10-week internship in the United States prior to the start of the internship. Internships will not be sponsored by RAPP.
• Must have demonstrated proficiency speaking and writing in the English language.
• Must possess good writing skills and the ability to recognize grammatical and factual errors.
• Must have a strong interest and/or experience in marketing/advertising.
• Prior internship experience in a related field a plus